Espuma

Backstage was hired to create from scratch an entire brand identity design for a coffee shop franchise, focusing on mid and upper class market in Hong Kong, and elsewhere in China. We performed some in-depth market researches and analysis, and created a comprehensive design language (name and graphic) that was really a success for our client when the first place opened in July 2014.

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Novell Cafe Logo Design Presentation 06112013-01
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